Our Story

I never planned on starting a T-shirt brand.

After years of buying from retail and direct-to-consumer brands, I kept running into the same problem: something was always missing. The fit wasn’t right. The fabric didn’t last. The price didn’t match the quality.

I was looking for a shirt that balanced fit, fabric, longevity, and affordability — and couldn’t find it.

So I made it.

Built with premium Supima cotton. Designed with a tailored fit. Made to hold its shape. Priced fairly.

No hype. No shortcuts. Just a better everyday essential.

— Michael